Strawberry Shortcake Characters 2017: A Sweet Addition to DHX's Portfolio

In a significant move, Canadian media company DHX Media has acquired the entertainment division of New York-based Iconix Brand Group for a whopping US$345 million. This transaction adds a substantial 340 half-hours of content to DHX's already impressive library, including beloved characters Strawberry Shortcake and Peanuts.

The acquisition is expected to close on June 30, marking a significant milestone in DHX Media's ongoing efforts to expand its portfolio of kids' entertainment properties. According to Steven DeNure, president and COO of DHX Media, the addition of these iconic brands will be a fantastic extension of their existing offerings. 'We've got a lot of great characters here at DHX,' he said.

Strawberry Shortcake, in particular, is a cherished brand that has delighted children for generations with its sweet stories and lovable characters. The character's 100% controlling interest will now reside with DHX Media, ensuring that the brand's legacy continues to thrive under their care.

Peanuts, another beloved franchise, will also join DHX Media's roster of properties. While a significant portion of the Peanuts franchise remains in the hands of its creator, Charles M. Schulz's family, DHX Media has secured an 80% interest in the brand, further solidifying its position as a leading player in the kids' entertainment industry.

The acquisition is a testament to DHX Media's commitment to delivering high-quality content that resonates with children around the world. With the addition of Strawberry Shortcake and Peanuts, the company has further bolstered its offerings, positioning itself for continued success in an increasingly competitive market.

As DHX Media continues to grow and expand its portfolio, one thing is certain – fans of Strawberry Shortcake and Peanuts will be thrilled to see these beloved characters continue to delight and entertain audiences for years to come.

Strawberry shortcake characters 2017